Is SEO Still Relevant?
Is SEO still relevant? You may be wondering about this, particularly if you have tried SEO before but didn’t get desired results. Or maybe you find it difficult to justify the cost of implementing SEO in your marketing budget. And if your Google Ads campaigns have shown great results, you may feel like that investing in SEO is a redundant and unnecessary effort. No matter your reasons, it is understandable to evaluate if SEO is relevant and worth the effort and cost. The bottom line is, SEO is nowadays more important and relevant than ever. It is still one of the most cost-effective ways to boost your site’s visibility and generate more leads in the long run.
First, what is SEO?
Before exploring the reasons why SEO is still relevant, it is important to learn what exactly SEO is. SEO refers to Search Engine Optimization. It is the process of improving the performance of your site to raise its visibility in search engines, e.g. Yahoo, Bing, Google, etc. Its primary purpose is to help your site rank in a top spot on search engine or acquire a position on the first search engine results page at the very least. Search Engine Optimization includes content marketing, link building, website optimization, site audits, keyword research, and more. It is based on in-depth research into your competition and target audience.
Importance of SEO in 2022
Search Engine Optimization is a fundamental part of digital marketing, and it makes sense because people search trillions of queries each year to find what they are looking for. Importance of SEO is extremely crucial because it boosts your site’s visibility. Here are some latest statistics to prove that:
- Google processes over a whopping 99,000 search queries every second.
- Around 93% of all web traffic is through search engines.
- Search engines contribute to more than 53% a website’s traffic.
- Organic search can drive 10x more traffic to your site as compared to organic social media.
- About 30% of consumers look for local businesses via search engines every day.
- More than 99% of users don’t navigate to the second page of search engine results.
From these statistics, it is easy to conclude that SEO matters a lot and it is more crucial than ever.
Elements of a Strong SEO Strategy
Virtually every business nowadays has a website. So, to stay competitive, it is crucial that you make yours as easy to find as possible. Following are some of the key elements of a strong SEO strategy:
- Website performance and speed
- Technical SEO elements, e.g. metadata
- Site responsiveness and mobile usability
- Quality content
All these elements are extremely important because Search Engine Optimization is not just limited to creative and technical strategies. At its core, it is all about the experience your website offers to its users.
The Bottom Line
Your business needs Search Engine Optimization if you are focused on boosting your visibility and generating more traffic to your site. 2021 was a huge year for it because the Coronavirus pandemic resulted in significant growth of digital markets. Google algorithm updates also played a part in this. SEO is still relevant and worth it because there is no doubt that the trend in importance and prominence in it is set to continue into 2022 and beyond.
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