Questions to Ask Before Hiring a Google Ads Agency

The right questions separate careful Google Ads managers from agencies that set it and forget it. Use these questions and our scorecard before you sign anything.
Google Reviews for Business: How Reviews Drive More Leads From Local Ads and Search

Your rating and review count shape who gets the call from local ads and map results. Here is how to earn more Google reviews within Google’s rules and use them to win more leads.
Google Ads Conversion Tracking: How to Track Calls and Form Leads
Learn how to track phone calls and form leads from Google Ads so you know which campaigns bring real customers. Includes a setup checklist and testing steps.
11 Landing Page Mistakes That Waste Your Google Ads Budget

The biggest leak in a Google Ads account is often the page people land on. Here are the landing page mistakes we see most on local business sites, with a checklist to fix them.
Local Services Ads vs Google Search Ads: Which Is Right for Your Local Business?

Local Services Ads charge per lead and Search Ads charge per click. Here is how each works, what drives LSA ranking, and when a local service business should run both.
Google Ads vs. SEO: Which Should a Utah Business Invest In First?

Quick answer: If you need leads this month, start with Google Ads. If you can wait three to six months and want lower long-term cost per lead, invest in SEO. Most Utah small businesses get the best results by running Google Ads first for immediate revenue, using that data to find the keywords that actually […]
How Much Does SEO Cost for a Small Business in Utah?

Quick answer: Most small businesses in Utah pay between about $500 and $5,000 per month for ongoing SEO, depending on how competitive their market is and how much work is included. Local service businesses in smaller markets sit at the low end, while competitive Salt Lake City categories like law, healthcare and home services often […]
Local SEO in Utah: How Salt Lake City and Sandy Businesses Get Found on Google and AI Search

A practical local SEO checklist for Utah businesses in Salt Lake City, Sandy, Draper, Lehi and beyond: Google Business Profile, listings, location pages, reviews and AI search.
Google Ads Audit Checklist: 10 Areas to Review Before You Spend Another Dollar

The step by step Google Ads audit checklist our Google Partner team uses: conversion tracking, search terms, match types, bidding, structure, ads, landing pages, settings and budget.