2023 Digital Marketing Trends: Augmented Reality
As the world of digital marketing continues to evolve, it’s important for marketers to stay up to date with the latest trends and technologies. One trend that’s been gaining popularity in recent years is augmented reality (AR). AR is a technology that overlays digital information on the real world, creating a blended experience for the […]
What IS Digital Marketing?
Digital marketing is a vast and rapidly evolving field that has become a key aspect of modern business strategies. In simple terms, digital marketing is the use of digital channels and technologies to promote a product or service, build brand awareness, and drive sales. But what does that really mean? Let’s explore the world of […]
Why Social Media Marketing Is Vital
In today’s digital age, social media has become an integral part of our lives, with almost everyone having at least one account and using it daily to connect with friends, family, and even businesses. As such, social media marketing has become an essential aspect of any successful digital marketing strategy. According to PostBeyond, social media […]
The Importance Of Website Design
Having a website is no longer an option but a necessity for any business that wants to succeed. However, simply having a website is not enough; it must be designed with your audience in mind. That’s where Universally Found comes in. In this blog, we’ll discuss the importance of web design for your audience and […]
Influencers and Digital Marketing
Influencer marketing has become a buzzword in the world of digital marketing. It is a type of social media marketing that involves endorsements and product mentions by influencers, who have a significant following on various social media platforms. According to Forbes, influencer marketing is one of the most effective ways to reach new audiences and […]
AI and Digital Marketing
The artificial intelligence (AI) industry is advancing at a rapid rate. The pace of its advancement in deep learning, natural language processing, machine learning algorithms, computer vision, etc. is growing exponentially. There is a great deal of real value and opportunity in using AI to improve the effectiveness of digital marketing. Read on to learn […]
2023 Marketing Trends: What is B2B Marketing?
Business-to-business (B2B) marketing has never been more important than it is today for companies selling their services/products. To achieve success in the highly competitive online space, you will need to implement effective digital marketing strategies. A B2B marketing strategy is a great choice because of its various benefits. What is B2B Marketing? B2B marketing refers […]
Digital Marketing Tools and Why to Use Them
Digital marketing refers to the use of digital channels, e.g. search engines, advertisements, social media influences, websites, etc. to market businesses, products, and services to reach target consumers. Today, digital marketing is one of the most crucial tools to increase conversion rates, leads, and profits. There are several different digital marketing strategies and each comes […]
Budgeting for Digital Marketing
Your digital marketing budget is a key component of your effective business strategy. It helps you outline how much money you will spend on various digital marketing activities and how those investments will help you achieve your business goals. Setting an appropriate budget for digital marketing budget is not easy. It requires thorough planning, research, […]