The artificial intelligence (AI) industry is advancing at a rapid rate. The pace of its advancement in deep learning, natural language processing, machine learning algorithms, computer vision, etc. is growing exponentially. There is a great deal of real value and opportunity in using AI to improve the effectiveness of digital marketing. Read on to learn its types, applications, benefits, and ways to implement it to boost your digital marketing efforts.
Types of AI Used in Digital Marketing
AI in digital marketing can encompass many applications with different levels of sophistication. The primary types of artificial intelligence used in digital marketing include:
- Predictive analytics
- Natural language processing
- Computer vision
- Deep learning systems
- Customer sentiment analysis
- Recommendation algorithms
The Benefits
AI is transforming digital marketing by providing solutions that eliminate the need for human involvement in various steps of the marketing process and tackle time-consuming tasks more efficiently. Its various benefits include:
- Automation
- Cost savings
- Faster and smarter decision making
- Minimizing errors
- Increased personalization
- Increased ROI
Ways to Incorporate AI into Your Digital Marketing Strategy
To stay ahead of the competition, you should treat AI as a tool to implement dynamic content strategies, improve customer engagement, and segment customers in a better way. Here are some ways you can incorporate AI into your digital marketing strategy to improve results:
AI-Powered Customer Insights
You can utilize AI algorithms for data collection to effectively create customer personas. Using data such as referral sources, purchase behaviors, on-site interactions, past interactions, etc., you can segment customers better and identify which customers should be targeted and which should be excluded from your digital marketing campaign.
Sales Forecasting
The use of AI tools in digital marketing makes it easier for you to understand your customers so you can tailor your strategies based on data collected on their past purchases and contacts. Through accurate sales forecasting with AI, you can predict what customers will purchase next and the number of products sold. In this way, you can define what product to promote to maximize your ROI.
Content Generation
AI-powered tools can help you create better, more effective content quickly and easily. By automating certain tasks, e.g. social medial content creation, personalized messages, email content, etc., you can maximize the efficiency of your content team.
Chatbots
Apart from efficiently responding to the most common questions from customers, you can also use chatbots to create tailored and personalized content by utilizing data collected from messages related to quantity, size, price, etc.
AI-Enhanced PPC Advertising
You can leverage AI in PPC advertising to maximize your results. Top applications of artificial intelligence in PPC include:
- Price optimization
- Smart bidding
- Dynamic search ads
- Responsive ads
- Performance analysis
You can also use AI to monitor more advertising platforms that your in-house teams cannot.
Automated Email Content Curation
Using AI email automation tools and AI copywriting tools is extremely beneficial. With these tools, you can curate content for better engagement and results. Not to mention automation will also prove to be time-saving.
Artificial intelligence has the power to significantly enhance your digital marketing efforts. AI tools add new layers of sophistication to your digital marketing strategies to provide a competitive advantage. To ensure success, you need a partner who has the AI solutions and experience to make smart decisions about which processes to update. Universally Found’s team of digital marketing experts can help you identify opportunities to implement AI tools and technologies that are sure to improve your campaign’s effectiveness. Contact us today to get started.
References
https://longtailpro.com/how-to-use-artificial-intelligence-in-digital-marketing/