Digital marketing refers to the use of digital channels, e.g. search engines, advertisements, social media influences, websites, etc. to market businesses, products, and services to reach target consumers. Today, digital marketing is one of the most crucial tools to increase conversion rates, leads, and profits.
There are several different digital marketing strategies and each comes with its working principles. So, you need to invest effort and time catering to these needs to make sure that your marketing yields desired results. Fortunately, many reliable digital marketing tools exist that can help you achieve this goal. Here are some recommendations:
Social Media Marketing Tools
Social media marketing is a widely used digital marketing strategy and for good reason. The number of social media users continues to grow at a rapid rate so it’s not surprising why top brands prioritize social media marketing.
However, social media marketing is not easy to manage, especially if your brand is present on multiple platforms. Fortunately, there are some reliable social media marketing tools that can help. Some recommendations include the following:
- SocialBee
- MobileMonkey
- Keyhole
- Hootsuite
- Buffer
SEO Tools
You need to have a great SEO to boost traffic to your website. Two key SEO elements you should focus on are on page and off page. There are many reliable SEO tools available that can help you take advantage of these SEO approaches. Some of these are not only fantastic for SEO but also for content research:
- SEMrush
- Moz
- Woorank
- Yoast SEO
- Google Analytics
- IO
Content Creation Tools
Content is king and to maximize results, you must determine what type of content your audience consumes. To do that, you need to research keywords, trends, and any changes in the content preferences of your audience. Following are some recommended content creation and curation tools that can get the job done:
- BuzzSumo
- ly
- Google Trends
- SparkToro
- Feedly
Visual Design Tools
Content is not limited to just words. Visual aspects like photos, graphics, animations, and videos can also help you enhance your digital marketing efforts and deliver your message in an attractive, reliable way. There are many digital marketing tools that have been designed to facilitate visual design and creation. Some key recommendations include the following:
- Canva
- Visme
- Animoto
- FreePik
- Design Wizard
Email Automation Tools
Email marketing is one of the most successful digital marketing methods, especially when you combine it with social media marketing. Nowadays, it is easier than ever to take advantage of this powerful approach thanks to email automation tools. Some recommended tools in this category include:
- Hatch-buck
- HubSpot Sales
- Omniscient
- Mailchimp
- Active-Campaign
Conducting successful digital marketing campaign is no doubt a challenging task but it certainly gets much more manageable when you have access to above-listed tools. Apart from these tools, there are many others that can help ensure digital marketing success, e.g. landing page tools, PPC, affiliate marketing, etc. It is recommended that you research each tool in detail and choose the ones that align with your budget and needs.
If you need help while making this decision, contact Universally Found. We have the resources and experience to boost your digital marketing efforts. Whether it is SEO, content creation, or social media management, our boutique digital marketing firm offers services that matter. Give us a call at (234) 254-2578 or use our contact form on our website to get in touch with us.
References
https://digitalmarketinginstitute.com/blog/digital-marketing-tools