Holiday spending is an annual tradition for a lot of consumers. While some consumers enjoy visiting retail stores with family and friends during the holiday season, there are others that enjoy the excitement of the day that encourages them to visit physical stores instead of online shopping. No matter the case, the importance of holiday marketing cannot be denied. The frequent store visits lead to huge splurges and make the festive season amongst the most profitable for both online and brick-and-mortar retailers.
The holiday season also starts earlier than you might expect. In fact, virtually half of consumers begin holiday shopping well before December. So, as a retailer, it is recommended that you plan your marketing activities well in advance of the peak holiday season. In this way, you will make sure that you have enough time to launch and adjust your campaign so it is the most effective in attracting customers.
How to Create an Effective Holiday Marketing Campaign
Banners on websites, campaigns with influencers, TV ads with celebrities, flyers with Christmas discounts, and printed ads on newspapers are all examples of holiday marketing activities. You should plan these activities carefully and well in advance. Here are some guidelines that will help:
Set Your Goals
While your primary goal is to obviously boost sales, this isn’t always possible right away. To ensure the best results, you should structure your holiday marketing campaign following the customer journey and take into account your customers’ various needs. Different people find themselves at different stages of their customer journey. So, it is important to create personalized, targeted campaigns.
Find the Best Communication Channels
There are different communication channels available. Each channel lets you create a unique promotional format. But you don’t really have to use all channels for holiday marketing campaign. For instance, TV commercials are a great way to reach a very large number of potential customers but they also require you to have a high budget. On the other hand, a social media campaign lets you choose your audience more accurately and it also requires a relatively smaller budget. SMS and email marketing are also effective channels for holiday marketing campaigns. Overall, you should focus on the channels that are suitable for your specific products and services and, more importantly, allow you to effectively reach your target audience.
Create the Right Content
Once you have identified your target audience and selected your preferred communication channels, it is time to create suitable content. While your primary strategies should be to leverage the emotions of people and deliver positive feelings through content, a lot depends on the type of products you offer, the theme of your brand, and the characteristics of your target audience. Above all, your content should not disrupt your company’s core essence and communication style and it should suit the actual needs of your customers.
Track Your Campaign’s Performance
Thoroughly analyze the performance of your holiday marketing campaign as it progresses so you can tweak it and create the right message for the right people. Analyzing data related to your audience will also help you improve your future activities and learn what users like the most and which aspects need improvement.
Don’t Just Focus on Christmas
Finally, don’t just limit your holiday marketing campaign to Christmas. Include the days right before Cyber Monday and Black Friday as these are the events that actually kick off holiday shopping. Be ready to adapt to the boost in sales volume and keep your stocks full.
These holiday marketing guidelines will help you make the most out of your efforts to boost sales and profits during the festive season and beyond.
Our Team here at Universally Found can help you with all your marketing needs. Schedule a complimentary review with us or contact us to figure which of our plans are right for you. Give us a call at (234) 254 2578.
References
https://www.yesdigital.com.au/the-importance-of-holiday-marketing-for-your-business/