Digital marketing is always evolving and businesses that want to stay competitive have no choice but to keep up with the new trends. While it’s not certain what the future of digital marketing will look like, there are some insights and trends that you should look into if you want to stay ahead of the game. Here are the top 2023 digital marketing trends and future opportunities that can help grow your success:
Metaverse and Augmented Reality
The metaverse is a complex experience of augmented and virtual realities where users can connect. It is predicted that augmented reality and the metaverse will cause the next major ‘disruption’ in digital marketing. Many big brands have already begun to take advantage of this territory.
Short Videos
Video marketing has significantly grown in the last decade. Nowadays, more than 80% of all content streamed on the internet is video. Videos provide businesses and brands a great way to increase online exposure. Short videos are particularly in high demand and the trend of using them as a content marketing tool will continue in 2023 and beyond.
Performance Marketing
If platforms like Pinterest, Twitter, Facebook, etc. ever fail to drive conversions and engage customers, businesses will look for alternatives like performance marketing networks. Whether its online publishers, resellers, or affiliates, brands will focus on leveraging performance marketing to focus on outcomes.
Voice Search
Thanks to the massive popularity of Siri and Alexa, the voice search trend has emerged. As voice accuracy continues to improve with time, its usage will also grow and become an effective, beneficial channel for voice commerce.
Artificial Intelligence
AI has essentially become the heart of digital marketing. It has the power to help brands understand how their target consumers find their services/products, improve decision-making, and offer better customer experiences. In 2023 and beyond, it is predicted that more and more brands will rely on artificial intelligence to make informed, data-driven decisions.
Influencers
The demand for influencer marketing will continue to grow in 2023 and its not surprising why. Influencers help brands to reach a larger target audience, increase brand awareness, generate leads, and set trends.
Real-Time Messaging Platforms
Real-time messaging platforms like Facebook and WhatsApp are already in very high demand. According to expert predictions, they could become valuable data resources for digital marketing initiatives in the future.
Customer Experience
2023 will see a huge focus on excellent customer experience. For businesses, nothing matters more than customers’ preferences and needs and today’s customers want personalized experiences. The skill of anticipating what the specific customer needs/preferences might be will pay off well in the long run.
The future for digital marketing is bright. Incorporating a mix of the above-listed trends will help you ensure that your business stays competitive. However, you must decide which trends fit your brand. If you are not sure what strategy/technology will best suit you, contact Universally Found. Our digital marketing experts will guide you every step of the way and help you implement the strategies that matter. Fill out our online contact form to get started.