PPC Management

We at Universally Found know that it's not in your businesses best interests to spend countless hours managing your paid search campaigns. We have a vast understanding of PPC, and want to help focus your campaigns so that you can focus on what really matters... Which is growing your business and taking care of your customers. We offer a range of knowledges to help you identify areas of improvement in your campaigns aso we can begin optimizing your Adwords campaign to get you greater returns from conversions, not clicks.

Whether you’re just starting out in paid search or have been managing a PPC account for several years, Universally Found has the tools to help you grow.

What We Do.

   Effective ACTIVE management of an Adwords campaign is one of the most important aspects to running a successful paid search campaign. Too many companies merely “set it and forget it”. When in truth, you have to be willing to spend time taking a proactive approach to managing your account. Unfortunately for most, this becomes a time-consuming process, because without training most people don't know which areas of your account need work and which will yield the greatest returns.  

   Let us discuss the tools and knowlede we use to make PPC management more effective for your business by focusing on conversions. Let us show you how we can improve your Google Adwords Paid Search with our superior, human managed, active management. It is important we work together to pay attention to the campaign on a whole, but let us handle the granular details of PPC management.  Our paid search best strategies can be broken down into eleven main categories:

  • Conversion Tracking
  • Keyword grouping
  • Ad text
  • Landing pages
  • Keyword research
  • Click Through Rate.
  • Bid Adjustments
  • Ad Groups
  • Geographic Targeting
  • Utilizing Ad extensions
  • Average Positioning

Why Active Management Benefits Businesses.

   In addition to ensuring that these eleven areas of your paid search campaigns align with our Adwords best practices. We have found that identifying advertising priorities will help in highliting which areas of your account to focus on and when. For example, if you sell mostly sprockets, but your getting most of your traffic directed toward widgets, which one is more likely to result in conversions? What is your cost per conversion, or which areas are more profitable? How will you determine what your priorities are?

   These are the questions we ask to help you prioritize your pay-per-click marketing efforts and identify which areas in your campaigns that we can improve. Active PPC Management Can Help any business using Google AdWords, and can absolutely be a profitable way to reach new customers.  Universally Found offers a range of tools, one-on-one strategizing, knowledge, and functionality to help you tailor your paid search campaigns to target specific markets and demographics.  Staying on top of the constantly changing world of paid search is a full-time job in itself,  many businesses struggle to keep up to date with new advances in paid search.

   This is where Universally Found comes in.  Anyone can spend time and effort to learn a new skill.  You could learn to fix anything that could possibly go wrong with your car, but in the end it is more efficient, easy and reliable to take it to a mechanic.  It's the same concept with PPC management our solution is to offer AdWords advertisers a streamlined workflow that eliminates the complexities of PPC management and makes taking necessary action easy. We can quickly and easily identify areas of your account that require constant attention, and take the necessary steps to optimize and refine your account for maximum ROI.

Our Fees

We charge a flat, ongoing monthly management fee* based on your total monthly ad spend.  We can ensure you that we are ethically bound to maximize your ROI for all of your accounts, and that your campaigns are always ready to take advantage of everything Google and Bing have to offer.

*E-Commerce websites require unique product inventory quotes based upon size and complexity.  Client will be responsible for creating and updating Google & Bing Product Feeds.
Monthly AdSpend (Paid to Provider) Monthly Management Fee One Time Set-Up Fee
Up to $1,500 $499 $249
$1,500 - $3,000 $599 $349
$3,000 - $5,000 $799 $449
$5,000 - $7,500 $1,199 $549
$7,500 - $10,000 $1,499 $649
$10,000+ 15% of Monthly Ad Spend $999


Google AdWords & Bing Ads Charges


By working with us you agree to the current terms of service of Google AdWords and Bing Ads. Any traffic received through these accounts will be paid by direct credit card billing for your accounts. Your monthly traffic budget will be a complete pass through to Google and will not be collected by Universally Found.

Our flat fees are designed to be as transparent with your business as possible. We want to create strong lasting relationships, so your success is our success. Our main goal and focus is conversions, This way we can maximize your ROI and show you results regardless of budget. We look forward to a long partnership of maximizing your ROI, lowering your cost per conversion, getting you more conversions, and at the same time allowing you to concentrate on your business, all while we actively manage your search engine marketing campaigns.